气雾剂委员会专访:土耳其气雾剂协会副主席Orkun Baysan
发布时间:2016-02-25
来源方式:原创

Q1请您介绍一下土耳其气雾剂协会的基本情况

Q1Aerosol Committee of China Packaging Federation : Could you please introduce the basic situation of the Turkish Aerosol Association? (such as history, how many members etc )

Orkun:土耳其气雾剂协会由土耳其的7个气雾剂制造商发起,成立于1991年,是25年来土耳其气雾剂行业的唯一代表。目前总共有气雾剂灌装,包装等35家会员单位。

Orkun : ASAD has been established in 1991 by 7 aerosol manufacturers and has been the sole voice of the sector over the past 25 years. Today, ASAD has 35 members who are active in aerosol filling, packaging and essential oils used in aerosol sector.

Q2:请您介绍一下土耳其气雾剂行业的基本情况:

Q2Aerosol Committee of China Packaging Federation :How is the present situation of the Turkish aerosol industry?

Orkun:尽管全球经济放缓,土耳其气雾剂行业依然有乐观的一面。我们有新的国外气雾剂投资商在进入土耳其市场。

Orkun : Despite the global economic slowdown we have positive signs in the sector. We have new foreign investments of global aerosol sector players in Turkey.

Q3:能否和我们分享一些土耳其气雾剂的产量数据?

Q3Aerosol Committee of China Packaging Federation :Can you share some rough figures regarding the production of aerosols in Turkey?

Orkun:尽管没有精确的产量数据,土耳其2014年的气雾剂产量预计在6740万罐,铝罐产量占总产量的32.6%,其余67.4%是铁罐的产量。

Orkun : Although we do not have accurate data on production, total aerosol production is expected to be 67.4 Million units in 2014. 32.6% of this production covers the aluminum canned aerosols and the rest 67.4% which is 45.5 Million units reflects the steel canned aerosols.

Q4:请问土耳其气雾剂行业这两年有什么创新产品/科技吗?

Q4Aerosol Committee of China Packaging Federation :Does Turkish aerosol industry have any innovation products or technology these two years ?

Orkun:土耳其气雾剂行业在不断努力提升基准,以达到等效于欧洲的水平。我们正在大力投资创新和高速产线,以便更好地进行全球市场竞争。 

Orkun : As Turkish Aerosol Industry, we are trying to bring our benchmark equivalent with the European level. Our industry is investing heavily on innovation as well as higher-speed lines to compete in the global markets.

Q5:目前哪个产品类别比较有增长潜力?

Q5Aerosol Committee of China Packaging Federation :In which category is still growth potential?

Orkun:土耳其的气雾剂人均消费比例依然很低。随着土耳其人民消费习惯的改变,我们期待当地市场的身体气雾剂和化妆品有更好的增长。在过去,身体气雾剂和化妆品是奢侈品,如今已经是日常生活用品中的一部分。

Orkun : The ratio of aerosol consumption per person is still considerably low in Turkey. We expect the local market to grow on the body sprays and cosmetic products, with the changing consumption habits of Turkish people. The body spray / cosmetic products used to be luxurious products in the past, however they are a part of our daily live now.

Q6:土耳其气雾剂行业未来的发展有什么特别的趋势吗?

Q6Aerosol Committee of China Packaging Federation :Are there any special trends with regard to aerosols in the Turkish aerosol industry?

Orkun:和国际市场基本一致。消费者对铝罐的要求越来越高,气雾剂管的尺寸越来越小,人们倾向于使用浓缩喷雾。

Orkun : Same as the global markets, Turkish consumers are more demanding for aluminum cans. The size of the aerosol tubes are getting smaller also and people tend to use condensed sprays.

Q7:我们知道2016FEA的气雾剂展会将于土耳其举办,能否和我们介绍一些该展会的相关情况呢?

Q7Aerosol Committee of China Packaging Federation : we know that FEA 2016 Aerosol Congress & Exhibition will be held in Istanbul, so could you give our members some information of this coming event ? such as the venue , How many exhibitors and visitors have been registered so far? How many exhibitors and visitors will attend in your expectations and do you have other details that would like to share with the Chinese enterprises ?

Orkun29th FEA International Aerosol Congress & 18th Exhibition将于2016104-6号在土耳其伊斯坦布尔举办。展馆地点为伊斯坦布尔中心:“Congress Valley” . 目前我们有注册展商52家,预计在20166月之前注册展商将超过100家。除了展会以外,我们同期还有气雾剂大会,预计参会代表300人。

伊斯坦布尔在欧洲,俄罗斯,中东和亚洲中间,是该区域商业机会的入口。来自土耳其周边国家的厂商参观展会流程简单,没有签证的限制。 

Orkun : 29th FEA International Aerosol Congress & 18th Exhibition will be held in Istanbul between October 4-6, 2016. We have selected the center of Istanbul, known as “Congress Valley” as the venue of the event. So far we have contacted the previous years’ attendees and most of the companies registered for the event. We have 52 registered exhibitors at the moment and we are aiming to reach over 100 exhibitors by June 2016. (It was around 100 at the previous event in Madrid)

Apart from the exhibition, there will be a congress section and we also expect to welcome over 300 attendees.

Istanbul is just in the middle of Europe, Russia, Middle East and Asia, a gateway for business opportunities in the region. Businessmen from neighboring countries can easily visit the event without any visa restriction. That’s why, we expect a huge interest from both Africa and Gulf countries.

Q8:展会同期的气雾剂大会,会议将聚焦哪些重点内容呢?

Q8Aerosol Committee of China Packaging Federation :We are sure there will be a conference program as well? Where will be the focal point ?

Orkun 关于气雾剂大会的主要内容,我们和FEA在商讨,准备在会议内容上加入更多关于市场营销的话题。做生意的方式每天都在改变,我们邀请了一些有趣的,令人大开眼界的演讲人。除了营销,我们仍然将讨论气雾剂行业的法规和发展趋势等内容 。土耳其市场和该区域的其他新兴市场有很大的潜在利益。我们届时会有详细的介绍,让气雾剂行业的专家了解这些国家的真正潜力。

Orkun : We have discussed the concept with FEA and decided to add some more marketing oriented topics into the program. The way we do business is changing every day and we have some interesting and mind-blowing speakers. We have also kept the regulatory issues and the trends in the sector. And finally, Turkish market and other emerging markets in the region have great interest. We will have detailed presentations to let the aerosol sector professionals understand the real potential in these countries.